Saturday, April 26, 2008

Beginning of a journey

Startups are never easy. After months of debating, screaming, tearing at each other's throat et al, we have finally got it together. My team are embarking on a new startup we are calling gamerenkei.

Our vision for the startup is simple. We aim to build a valuable service that is going to be an important piece of gaming's new value chain. As the web is forcing media businesses into a disaggregated model where different parts of the chain will be dominated by specialised, light weight web services. We will see production happening in one place, distribution in another, and monetisation in yet a different place.

Our startup is targeting at the distribution part of the chain where we assist independent game developers in getting their games and/or game videos across different popular services. There are for example plenty of video sharing sites to promote your game videos: Revver, YouTube, Google, Yahoo!, AOL Uncut, vSocial, Veoh, MetaCafe and so forth. Game developers will have to upload to each and every one of these services. It is a pain waiting to be solved and this is what we aim to do.

We will give you more details of our startup as we blog about our journey. We hope you can be part it. Stay tuned!

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